First, Cuban's immaturity in this instance is inexcusable. As a general rule, I appreciate the energy that Cuban brings to Mavericks games and the down-to-Earth attitude that makes him one of the few owners in professional sports who feels more comfortable with the fans in his jeans and T-shirts than in a three-piece suit in a sterile suite.
But in this case Cuban's temper and inability to control himself resulted in behavior that is, to say the least, despicable. Boys learn at a young age not to insult another's mother without accepting the probability that consequences will follow. But it is even more taboo and counter to social standards to actually seek out another man's mother in order to verbally insult her son.
That is, if nothing else, an ass-kickable offense.
And Cuban's apology is insincere and insulting. Right from the beginning, he frames the incident in such a way as to limit his personal culpability, somehow claiming that the size of the audience for his verbal tirade is relevant to the discussion.
It started as a smart ass comment that I know that no one heard. How do I know, because there was a reporter right there next to me, as well as other people who saw the whole thing and didnt hear a word of it.
But at this point, that has become irrelevant. It doesnt matter why I said it. I shouldn’t have said anything. Now, the reality is that this has gotten out of hand.
First of all, Mark: you're worth well over $2 billion. Either take a rudimentary grammar and writing course or hire some jobless English major to convert your babble into prose. But more relevantly, it doesn't matter how many people heard you make a "smart ass comment."
Is a crime lessened by the lack of witnesses? Of course not, and neither is a civic infraction like this. Cuban bears the majority of responsibility for the overly aggressive and out-of-control style that this series has adopted. An owner needs to set a better example for fans, many of whom are hopped up on an unstable mixture of vicarious testosterone and alcohol. I know that he enjoys watching his team and that sometimes his excitement gets the better of him. But here's more proof that he also, at the age of 50, needs to learn more self-control.